Today we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting.

AI’s dramatic increase in global use across many industries is resulting in more AI generated copy than ever before. How can we be sure the copy we’re reading is original and authentic? 

This is where AI detection tools come in. Jon Gillham is the CEO and founder of Originality.AI, a tool that detects if you are a copy writer or an authentic talent.

In this episode, Jon gives his valuable insights on:

• How Origniality.AI is used to check for plagiarism via a confidence score


• Issues that come with passing off AI generated content as if it were original work


• The risk of factual accuracy when using AI tools


• Whether AI is endangering the craft of copywriting


• How important is it that the content we read online is 100% original anyway?

With AI on the rise, this isn’t one to miss! Tune in, pick a side and make sure to continue the conversation with friends, family and colleagues.

See our contact deets below to get in touch about your thoughts and feelings on AI generated copy, we’d love to know!

Resources

The AI tools mentioned in this episode include Jasper.AI, ChatGPT, Google’s Gemini, Grammarly and, of course, Originality.AI.

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Contact Jon Gillham:

Email: Jon@originality.ai

LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/

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