This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity.

Ella talks to Caroline Vermeulen, a graphic designer and branding specialist. Caroline’s work in accessibility, including experience with visual impairments, colour blindness, dyslexia, and learning about endometriosis and ADHD, has shaped her approach to design. These experiences fuelled her empathy and reinforced her belief in designing with intention.

Understanding accessibility and knowledge-sharing between a symbiotic relationship of designer, copywriter and business owner, can ensure inclusive design practices are easily implemented. So if you’re not already putting mindful design into action, this episode may be a lightbulb moment.

Let us know what you think about this episode or if you have any questions get in touch with Caroline, Ella or Minnie via the contact channels below.

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Contact Caroline

https://mysteryhare.com/

Caroline Vermeulen

Graphic Designer  |  Brand Specialist   |  caroline@mysteryhare.com  |  07525 246 734  |  mysteryhare.com

Contact Caroline by email here

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Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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