Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website. The welcome or home page, your about page and the contact page.

 

This episode follows on from our previous 2 episodes in this series.

 

Every company is different so the pages will vary from business to business but there are three pages that are really non negotiable for any business whether you are product, service, community or resources website..

 

The three essential pages are:

 

1. The Welcome/Home page

The nerve centre of your site

How can you make it informative, compelling and generate leads?

 

1. Your About Page

Your secret weapon - what’s the secret to writing a killer About Page? 

 

1. Your Contact Page. Why just a link isn’t enough. How can you make it a converting page?

 

Are you making the most of these pages? If you are looking for tips on how best to maximise the effectiveness of your website then this episode is for you.

 

Resources 

 

Cracking Copy Episode on storytelling with bestselling author of The Business of Stories, Susan Payton - Unlock the Power of Storytelling for your business (August 2023)

 

To combine the personalised touch of human face-to-face interactions with the efficiency of automation Ella mentioned VideoAsk as an option

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

 

Twitter @cracking_copy

Facebook @crackingcopy 

 

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You can also find us at:

 

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

 

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

 

Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

 

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