7 Lessons I Wish I Had Known Before We Built Hopin’s Agency Program
Update: 2023-08-09
Description
In April 2020, Hopin had an unusual problem: too much demand. As the leading virtual events platform, we were swamped when the pandemic shut down every in-person event. Everywhere.
What sounds like heaven can turn into hell if you don’t scale fast enough. Many startups crumble under this insane pressure. They open the floodgates and are overwhelmed by sales and support requests. Customers have a bad experience. Your reputation is ruined. Game over.
Unless you call in the cavalry: partners.
Hiring, training, and managing sales and support people takes time. If your demand spikes, an in-house team might be too slow to respond. In those cases, agencies can help you reach scale in a matter of weeks, not months or years.
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