How Gong Wins by Surrounding Customers with Partners
Update: 2023-06-06
Description
Scrolling through LinkedIn, it's hard not to see Gong and its well-positioned brand.
What I saw this time though had a bit of a twist: Gong’s “Partner Month.” I immediately thought to myself: “Well, that’s interesting… a whole month? Just for partners? Heck yeah!”
To find out more, I spoke with Eddie O’Brien (SVP of Partnerships), Eran Aloni (EVP Ecosystem & BD), and Craig Hanson (Senior Director of Market Strategy) - all well-established professionals executing on the partnerships ethos.
But this isn’t just some feel-good story about who I got to learn from; it’s a tale of what happens when you listen to the customer, pay attention to their needs, execute on driving value to them, and never doing it alone.
By Will Taylor.
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