The What, Why, and How of B2B SaaS Tech Partnerships: Part 1
Update: 2023-05-18
Description
The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part 1 - Monetizing Technology Partner Ecosystems.
This first article in the series focuses on why ecosystem-based tech partnerships are becoming increasingly important in the lifecycle of a technology company. I'll focus on where they fit in that lifecycle, and how they are different from traditional partner relationships that large companies have come to rely on.
By Dylan Charles.
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