AI browsers, Netflix's advertising boom and Apple's privacy warning
Description
AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news?
On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to discuss several of the industry's biggest headlines from the past couple of weeks. In an attempt to help you keep up with a news cycle that never stops, consider this a quick-fire round-up of everything marketers need to be aware of heading into November.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Does the introduction of ChatGPT Atlas represent a paradigm shift in search? (2:17 )
Netflix's ad sales are booming, so why are its earnings down? (11:43 )
~ Further reading ~
OpenAI launches ChatGPT’s first web browser, Atlas
‘A new milestone in the AI browser arms race’: What ChatGPT Atlas means for marketers
Netflix records ‘best ad sales quarter ever’ despite disappointing earnings
US and China ‘nearly finalise’ TikTok sale deal
Apple claims it may be ‘forced’ to disable ATT across Europe
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