“That’s why clients want to work with us. We’re not focused on meeting an arbitrary quota of blog posts. We’re thinking about, ‘How is this going to impact your business? How do we turn this into an investment?’ That’s what content marketing should be - an investment rather than an expense.” - Tyler Hakes

Authenticity is Addictive 006: Establishing a People-First Agency

When most freelancers think about creative agencies, they think about low-paying, soul-sucking content mills that use people up and spit them out. But in this episode, I’ll introduce you to someone who is committed to doing things differently. 

Tyler Hakes is the Strategy Director and Founder of Optimist, a growth-focused content marketing agency that was built using a unique collective ownership model. Tyler’s desire is to help his team achieve autonomy, mastery, and purpose, an approach that is quickly establishing Optimist as one of the best agencies in the industry.

Join us for our conversation, where we discuss:

→Tyler’s journey from in house growth marketer to agency owner

→Why your brand story is the key to getting buy-in from your team, and how it empowers them to take ownership over their work

→How to manage a global team of freelancers without resorting to micromanagement

→Why transparency with your team is a good thing, and how to build a stronger business through honesty

→The importance of inviting your team to take part in community rather than requiring participation

→Expanding your community to include people who are attracted to your work and to create a foundation for future revenue streams

→Why helping your competitors be more like you is a potential growth strategy

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Connect with Tyler Hakes:

https://yesoptimist.com

www.twitter.com/tylerhakes

 

Connect with Tiffany A Ingle

www.tiffanyaingle.com/aia

www.twitter.com/tiffanyaingle

https://twitter.com/heyauthenticity 

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https://www.instagram.com/authenticityisaddictive/ 

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