“The streetwise definition is the brand is what someone says about you when you're not in the room. But what it really is, is what you tell people to say about you when you're not in the room.” - Nicole Morton

Authenticity is Addictive 016: How to Turn the Messy Moments of Your Life into a Story Worth Sharing

Do you have a sinking feeling that there’s a missing piece to your business? If so, you’re probably right, and I’m willing to bet that it’s a brand strategy. This is one of the most valuable and most overlooked tools you need to build a healthy, sustainable business. On today’s episode, Nicole Morton shares why your brand strategy is the key to making your business run much smoother.

Nicole Morton (She/Her) is the founder and owner of the Nicole Morton Agency: a branding and copywriting service focused on helping creatives develop their ideas to market readiness. Through her Secret Decoder Ring process, Nicole unearths the juicy, quirky, sticky branding foundations, that serve as a guide for her clients to execute their offers with highly relevant messaging, better conversions, and far less hassle. 

Join us for our conversation, where we discuss:

→How Nicole combined the disciplines of product development and teaching to create her approach to brand strategy

→A useful, easy to grasp definition of what a brand is (finally!)

→Why it’s important to differentiate between yourself and your brand, even if you’re a solopreneur

→The #1 reason your beautiful website has done nothing to grow your business

→The universal elements you need to build your brand strategy

→Why heartfelt conversations are the key to unearthing your most powerful brand stories that strengthen your position in the marketplace

→The 5 things your website needs to do to turn your browsers into buyers

 

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Connect with Nicole Morton:

www.nicolemortonagency.

https://www.linkedin.com/in/nicole-morton-6155219/ 

www.instagram.com/nicolemortonagency

www.facebook.com/nicolemortonagency

 

Connect with Tiffany A Ingle

www.tiffanyaingle.com/aia

www.twitter.com/tiffanyaingle

https://twitter.com/heyauthenticity 

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https://www.instagram.com/authenticityisaddictive/ 

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