DiscoverThe Wine Marketers RadarAccessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.
Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

Update: 2025-04-29
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This week on The Wine Marketer’s Radar, we unpack why wine brands can’t afford to rely on shortcuts, old loyalty models, or rented audiences anymore.
We're talking:


Accessibility shortcuts are under fire — and wineries are at risk.
Loyalty is crashing as customers cut spending.
Gen Z is rewriting brand discovery.
Google’s cookie chaos demands first-party data now.


Need a hand with your winery marketing? Head over to 5forests.com.

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Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

Polly Hammond