What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?
Update: 2025-04-15
Description
They all tell us something about how consumers are discovering, choosing, and experiencing in 2025.
This week’s Wine Marketer’s Radar covers:
→ AB InBev’s wild new AI-powered retargeting campaign — and what wine can learn from it
→ Why most winery content is missing the real opportunity in destination marketing
→ YouTube’s rise to media dominance — and how wine brands can actually use it
→ What personalization looks like now (hint: it’s not about tracking)
→ And yes, a shoutout to the Heineken Flipper, because sometimes marketing is just joyful
This isn’t wine industry news. It’s the news the wine industry should care about.
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