DiscoverThe Wine Marketers RadarData overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead
Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Update: 2025-04-01
Share

Description

In this episode, Polly Hammond dives into four major shifts shaping marketing today: why most brands are still chasing the wrong data, how influencer partnerships are becoming core to brand strategy, what Coca-Cola’s new personalized packaging means for product engagement, and why BCG says it’s time to ditch the funnel. Fast insights, built for wine marketers who think ahead.

Comments 
In Channel
Audiobooks, hot wings, and, yes, labubu. This week on the Radar.

Audiobooks, hot wings, and, yes, labubu. This week on the Radar.

2025-09-1009:35

Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”

Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”

2025-07-3105:49

Wine Marketing in Uncertain Times: Trust, Experience, and Gen Z Luxury

Wine Marketing in Uncertain Times: Trust, Experience, and Gen Z Luxury

2025-07-1708:07

Third Places, Nostalgia Marketing, and Why Strategy Still Beats Tactics

Third Places, Nostalgia Marketing, and Why Strategy Still Beats Tactics

2025-07-1610:08

What SXSW London taught us about brand strategy, Gen Z, and the future of wine marketing.

What SXSW London taught us about brand strategy, Gen Z, and the future of wine marketing.

2025-06-1709:39

Why Gen Z Trusts AI, Boards Need Youth, and Brands Need Visibility

Why Gen Z Trusts AI, Boards Need Youth, and Brands Need Visibility

2025-05-2707:38

The New Rules of Loyalty: Gen Z, Pinterest, and Wine DTC

The New Rules of Loyalty: Gen Z, Pinterest, and Wine DTC

2025-05-1908:16

CRM 3.0, Abuelas & Anti-AI Campaigns, #SocialOffSocials and the Digital Video Surge

CRM 3.0, Abuelas & Anti-AI Campaigns, #SocialOffSocials and the Digital Video Surge

2025-05-0607:15

Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.

2025-04-2908:01

Google’s ad monopoly, Meta’s might lose Insta, and the harsh truth about premiumization

Google’s ad monopoly, Meta’s might lose Insta, and the harsh truth about premiumization

2025-04-2205:53

What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?

What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?

2025-04-1506:15

Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.

Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.

2025-04-0905:33

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

2025-04-0105:29

Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

Polly Hammond