The New Rules of Loyalty: Gen Z, Pinterest, and Wine DTC
Description
This week on The Wine Marketer’s Radar, we’re diving into the brand strategies that are quietly winning with modern consumers — and what wineries can learn from them.
In this episode:
Why Pinterest is becoming Gen Z’s go-to discovery platform (and why wine brands should care)
What grocery e-commerce teaches us about loyalty and customer retention
What Gen Z creators actually want from brand partnerships (hint: it’s not about polished perfection)
One behavioral bias that could be eroding your customer experience — without showing up in your analytics
If you're in wine marketing, DTC, or brand management, this episode is packed with insights that can change how you show up for your customers.
️ Read the article or get help with your wine marketing at 5forests.com
#WineMarketing #GenZMarketing #DTCWine #CustomerExperience #LoyaltyMarketing #TheWineMarketersRadar #5forests
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