Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.
Update: 2025-04-09
Description
In this episode, Polly Hammond looks at recent news about:
- Why consumers expect relevance without asking (and what that means for your site, email, and product strategy)
- The “culture” trap — and how brands like Diageo are using it to modernize without losing their core
- New data showing marketers know strategy is undervalued… but keep treating social as the fix
- And yes, the most overrated skill in marketing? It’s still social media.
Fast insights for wine marketers who think ahead.
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