Audiobooks, hot wings, and, yes, labubu. This week on the Radar.
Update: 2025-09-10
Description
No, I haven’t lost the plot—these are three of the most compelling, doable marketing moves wine brands should be learning from right now.
In this week’s Wine Marketer’s Radar, I break down:
- Why Downy’s steamy Spotify campaign works harder than most wine ads
- How Bulleit Whiskey is using food culture to stay relevant
- And what 818 Tequila’s mini bottle strategy can teach us about Gen Z and “little treat” buying behavior
None of these require huge budgets. But all of them reframe how and where brands show up—something wine marketing desperately needs to rethink.
#WineMarketing #BrandStrategy #DTCWine #WineBusiness #CulturalMarketing #BookTok #InfluencerMarketing #BrandContent #ConsumerTrends
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