Adopting a Video-First Strategy with Lindsay McGuire
Update: 2024-04-08
Description
As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.
And believe you me, she practices what she preaches.
In this episode, Lindsay shares with Jess:
- Her transition to Goldcast and marketing to marketers (00:02:26 )
- How she juggles and differentiates multiple event series for varied audiences (00:06:15 )
- Ways to engage live event audiences that spark stories, social proof, and future content ideas (00:12:50 )
- The importance of engaging with an event audience BEFORE an event (00:17:33 )
- Adopting a video-first mindset and the ease of converting video content into text assets (00:19:47 )
That's Marketing, Baby is sponsored by the incredible people at ércule and their free SEO tool, ottimo.
Can't get enough? Subscribe to Rants & Raves, the official newsletter of That's Marketing, Baby.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
