Amrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups.

After Wayne-ing and Garth-ing out a bit (we're not worthy!) Jess and Susan chatted with Amrita about:

• Her 30/60/90 plan at ClickUp [4:37 ]
• Why every marketing team needs someone with an economist's brain [10:33 ]
• Why Payback Period is her one metric to rule them all [12:44 ]
• How she thinks about pipe and fuel instead of  organic and paid [22:30 ]
• How her team at Superside balanced quality, creativity, and speed  [24:35 ]
• Where to begin with content when you're starting from nothing [31:39 ]
• What to do when a program fails [39:13 ]

That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).

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