Making Big Bets and Awesome Ads with Alexa Kilroy
Update: 2023-10-23
Description
Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing.
She joined Jess on the pod to talk about:
- Her non-linear path from high school teacher to tech marketer
- The marketing tactics that are working for Stay AI right now
- Why interactive content needs to be part of your marketing mix
- How to quickly test if a big bet will pay off or not
- What standout ad creative really means
- And why relying on atypical results in case studies can actually backfire
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