Advertising

Update: 2009-10-19

Description

The thrust of this podcast is to ensure students clearly understand the difference and relationship between advertising and media. Also, by implication the value an growth of new media in terms of communication. Furthermore students are reminded of the use of advertising to meet strategic objectives.

Comments

In Channel

Pricing, context and concepts

2009-10-1906:06

Pricing strategies

2009-10-1903:19

Marketing channels and logistics

2009-10-1908:17

Integrated marketing communication

2009-10-1902:53

Advertising

2009-10-1903:20

Sales promotion

2009-10-1903:10

Personal selling and sales management

2009-10-1908:40

Direct marketing and exhibitions

2009-10-1913:10

Strategic Marketing

2009-10-1910:26

New product development

2009-01-2610:24

Marketing planning, management and control

2009-01-1904:08

Public relations and sponsorship

2009-01-1203:33

Product management

2008-12-1503:18

Anatomy of a product

2008-12-0805:48

Consumer Behaviour

2008-12-0126:56

Retailers and Wholesalers

2008-11-2420:37

Marketing Dynamics

2008-11-1712:57

E-marketing and new media

2008-11-1012:47

Marketing information and research

2008-11-0308:11

Business-to-business Marketing

2008-10-2712:09

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Advertising

Paul Cowell

Advertising