Personal selling and sales management

Update: 2009-10-19

Description

This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and textbook theory does not necessarily work and that sometimes gut instinct is better at building customer relationships than following a fixed pattern.

Comments

In Channel

Pricing, context and concepts

2009-10-1906:06

Pricing strategies

2009-10-1903:19

Marketing channels and logistics

2009-10-1908:17

Integrated marketing communication

2009-10-1902:53

Advertising

2009-10-1903:20

Sales promotion

2009-10-1903:10

Personal selling and sales management

2009-10-1908:40

Direct marketing and exhibitions

2009-10-1913:10

Strategic Marketing

2009-10-1910:26

New product development

2009-01-2610:24

Marketing planning, management and control

2009-01-1904:08

Public relations and sponsorship

2009-01-1203:33

Product management

2008-12-1503:18

Anatomy of a product

2008-12-0805:48

Consumer Behaviour

2008-12-0126:56

Retailers and Wholesalers

2008-11-2420:37

Marketing Dynamics

2008-11-1712:57

E-marketing and new media

2008-11-1012:47

Marketing information and research

2008-11-0308:11

Business-to-business Marketing

2008-10-2712:09

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Personal selling and sales management

#box-pro-ellipsis-176711468838083{-webkit-line-clamp:2;}Personal selling and sales management

Personal selling and sales management

Paul Cowell

Personal selling and sales management