Strategic Marketing

Update: 2009-10-19

Description

This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.

Comments

In Channel

Pricing, context and concepts

2009-10-1906:06

Pricing strategies

2009-10-1903:19

Marketing channels and logistics

2009-10-1908:17

Integrated marketing communication

2009-10-1902:53

Advertising

2009-10-1903:20

Sales promotion

2009-10-1903:10

Personal selling and sales management

2009-10-1908:40

Direct marketing and exhibitions

2009-10-1913:10

Strategic Marketing

2009-10-1910:26

New product development

2009-01-2610:24

Marketing planning, management and control

2009-01-1904:08

Public relations and sponsorship

2009-01-1203:33

Product management

2008-12-1503:18

Anatomy of a product

2008-12-0805:48

Consumer Behaviour

2008-12-0126:56

Retailers and Wholesalers

2008-11-2420:37

Marketing Dynamics

2008-11-1712:57

E-marketing and new media

2008-11-1012:47

Marketing information and research

2008-11-0308:11

Business-to-business Marketing

2008-10-2712:09

00:00

#box-pro-ellipsis-176710781908534{-webkit-line-clamp:2;}Strategic Marketing

Strategic Marketing

Paul Cowell

Strategic Marketing