Sales promotion

Update: 2009-10-19

Description

As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool.
However the possibility that sales promotion could become more of a strategic tool is raised and a point that is worth debating and discussing.

Comments

In Channel

Pricing, context and concepts

2009-10-1906:06

Pricing strategies

2009-10-1903:19

Marketing channels and logistics

2009-10-1908:17

Integrated marketing communication

2009-10-1902:53

Advertising

2009-10-1903:20

Sales promotion

2009-10-1903:10

Personal selling and sales management

2009-10-1908:40

Direct marketing and exhibitions

2009-10-1913:10

Strategic Marketing

2009-10-1910:26

New product development

2009-01-2610:24

Marketing planning, management and control

2009-01-1904:08

Public relations and sponsorship

2009-01-1203:33

Product management

2008-12-1503:18

Anatomy of a product

2008-12-0805:48

Consumer Behaviour

2008-12-0126:56

Retailers and Wholesalers

2008-11-2420:37

Marketing Dynamics

2008-11-1712:57

E-marketing and new media

2008-11-1012:47

Marketing information and research

2008-11-0308:11

Business-to-business Marketing

2008-10-2712:09

00:00

#box-pro-ellipsis-176710786416110{-webkit-line-clamp:2;}Sales promotion

Sales promotion

Paul Cowell

Sales promotion