Integrated marketing communication

Update: 2009-10-19

Description

By reference to the Shannon-Weaver communications model the podcast illustrates the importance of integrated communications at both a strategic and tactical level. You will be able to empathise with some of the points made at a practical level but also better understand the relevance and application of theory. Listeners' attention is also drawn to the importance of communications in the context of the marketing mix

Comments

In Channel

Pricing, context and concepts

2009-10-1906:06

Pricing strategies

2009-10-1903:19

Marketing channels and logistics

2009-10-1908:17

Integrated marketing communication

2009-10-1902:53

Advertising

2009-10-1903:20

Sales promotion

2009-10-1903:10

Personal selling and sales management

2009-10-1908:40

Direct marketing and exhibitions

2009-10-1913:10

Strategic Marketing

2009-10-1910:26

New product development

2009-01-2610:24

Marketing planning, management and control

2009-01-1904:08

Public relations and sponsorship

2009-01-1203:33

Product management

2008-12-1503:18

Anatomy of a product

2008-12-0805:48

Consumer Behaviour

2008-12-0126:56

Retailers and Wholesalers

2008-11-2420:37

Marketing Dynamics

2008-11-1712:57

E-marketing and new media

2008-11-1012:47

Marketing information and research

2008-11-0308:11

Business-to-business Marketing

2008-10-2712:09

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Integrated marketing communication

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Integrated marketing communication

Paul Cowell

Integrated marketing communication