Alex Bayer: Turning down $500k from Mark Cuban
Update: 2023-05-05
Description
Would you turn down a $500,000 offer from Mark Cuban and Barbara Corcoran?
That's exactly what Genius Juice did, and it turned out to be the best decision for their business. The all-organic smoothie company, founded by Alex Bayer, went from selling smoothies at local events to being distributed in over 2,000 stores across the US in just a few years.
In this episode, we'll take a closer look at how Alex and his team built Genius Juice from the ground up, the impact of being featured on Shark Tank, and their approach to achieving profitability and scalability. Alex also shares insights on how branding, packaging, and SKU rationalization contributed to their success.
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