Kimberly Lewis (CurlMix): From pivoting the business to making ~$10M in annual revenue
Description
Kimberly Lewis is the CEO and co-founder of CurlMix, a brand of natural hair care products designed for curly and textured hair types. In this episode, Kim takes us behind the scenes of how she went from pivoting the business in 2018 to making ~$10M in annual revenue. She shared a ton of practical advice, including:
- How she launched CurlMix, securing PR coverage in seven publications and partnering with three major influencers without spending a penny.
- How she managed to pivot the business after realizing that her 30% margin was too low to be sustainable.
- All the growth drivers behind the first $1M in revenue.
- How she received her first check from Arlan Hamilton, founder of Backstage Capital.
- How she secured a $1.2M check from the former CEO of LinkedIn after rejecting an offer on Shark Tank.
United States
