Always Be Anchoring

Update: 2025-05-21

Description

Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

Links

“Anchor High” by Blair Enns for winwithoutpitching.com

Comments

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Always Be Anchoring

David C. Baker and Blair Enns

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Links

Always Be Anchoring

David C. Baker and Blair Enns

Always Be Anchoring