There Is No Credential Meeting

Update: 2025-06-18

Description

Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the “Probative Conversation” from his Four Conversations sales model.

LINKS

"There Is No Credentials Meeting" article by Blair Enns for WinWithoutPitching.com

"The Four Conversations: A New Model for Selling Expertise" 2Bobs episode

The Four Conversations: A New Model for Selling Expertise book by Blair Enns

Comments

In Channel

You're Cheating Clients Unless You're Repetitive

2025-09-2421:14

How to Get $500M to Build a Website

2025-09-1030:13

When a Key Employee Wants Equity

2025-08-2721:14

SpamHack Your Way to Growth!

2025-08-1319:35

What I Learned From Teaching Motorcycle Racing

2025-07-3025:04

A DIY New Business System

2025-07-1633:23

Dealing With Today's Employee

2025-07-0224:44

There Is No Credential Meeting

2025-06-1830:32

The Waterfall of Differentiation

2025-06-0427:21

Always Be Anchoring

2025-05-2130:26

What to Ask, Sign, and Share With a Potential Buyer

2025-05-0723:54

The Power of a Metaphor

2025-04-2326:28

Should You Entertain That Acquisition Offer?

2025-04-0924:39

When Your Clients Talk to Each Other

2025-03-2623:38

Facing an Existential Crisis?

2025-03-1228:43

Who Should Set Prices?

2025-02-2641:01

10 Reasons a Buyer Might Want Your Firm

2025-02-1232:41

To Standardize or Customize

2025-01-2935:31

Don't Bother Eating Your Veggies

2025-01-1524:56

Adapting Hiring Strategies Over Time

2025-01-0126:05

00:00

There Is No Credential Meeting

David C. Baker and Blair Enns

#box-pro-ellipsis-175974663767759{-webkit-line-clamp:2;}There Is No Credential Meeting

There Is No Credential Meeting

David C. Baker and Blair Enns

There Is No Credential Meeting