The Waterfall of Differentiation

Update: 2025-06-04

Description

When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).

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The Waterfall of Differentiation

David C. Baker and Blair Enns

#box-pro-ellipsis-175955512933524{-webkit-line-clamp:2;}The Waterfall of Differentiation

The Waterfall of Differentiation

David C. Baker and Blair Enns

The Waterfall of Differentiation