Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired

Update: 2024-06-17

Description

On this episode of Embracing Erosion, Devon chats with Amanda Groves, the VP of Product Marketing at Enable and one of Sharebird’s Top 100 Product Marketing Leaders in 2022 and 2023. They break down the recent McKinsey report on product marketing and the latest data from the Product Marketing Alliance and discuss the tools the best product marketing teams need, how PMMs can and should use AI, how to become inspired and manage stress, and much more. Enjoy!

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In Channel

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Derek Osgood: Ignition 2.0 Launch & the State of B2B Software

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Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired

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Scott Gaines: Seasoned Tech GM and CPO on Empathy, Ambitious Outsiders, & How to Develop Resiliency

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Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired

#box-pro-ellipsis-175959801161936{-webkit-line-clamp:2;}Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired

Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired

Devon O'Rourke

Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired