Beauty Brand Building 101: Secrets To Success - Chloe Mac
Description
In this episode of Raising the Barr, we sit down with Chloe Mac, the founder of Chloe Mac Consultancy. Chloe shares her journey from a young girl with a passion for beauty to leading her consultancy, helping small to medium-sized businesses develop their own beauty products.
We dive deep into the product development process, from conception to delivery, and discuss the impact of branding and legalities. Chloe also highlights the role of TikTok in revolutionizing the beauty market and shares insights on micro-influencers and market trends.
Join us for an inspiring conversation that's filled with actionable tips for budding beauty entrepreneurs.
00:00 Introduction
00:31 Chloe’s Journey into the Beauty Industry
02:20 The Birth of a Beauty Consultancy Business
03:54 Developing Custom Products for Clients
05:15 The Importance of Branding and Packaging
11:05 Challenges in Sourcing and Legalities
15:37 Client-Centric Approach in Product Development
16:27 Building Supplier Networks
17:55 The Impact of TikTok on the Beauty Industry
20:05 Challenges and Strategies for Small Businesses
23:26 Financial Benefits of Having Your Own Products
24:34 Future Trends and Innovations in Beauty
28:49 Chloe’s Top Tips for Success
United States
