Ever felt like a misfit in product marketing? You’re not alone.

In this episode of We’re Not Marketers, hosts Gab, Zach, and Eric dive deep into a hot topic for PMMs: discovering and honing your unique superpower to stand out in your role. Whether you're a product marketing veteran or new to the field, this conversation is packed with timeless advice, relatable stories, and strategies to help you identify your strengths and position yourself effectively.

What’s Inside This Episode?

• Self-discovery exercises for PMMs: From creating a “win list” to identifying transferable skills.

• Positioning yourself for success: Why knowing your competitive strength is key for landing the right roles.

• Experimentation is key: How trying different PMM functions (like pricing or messaging) can reveal your passions.

• Practical tools: Use energy-mapping techniques to uncover the tasks that fuel your motivation and career growth.

• Standing out in the crowd: Why specializing in a niche or showcasing your work is a game-changer.

• Confidence and mindset: The power of affirmations and self-belief in defining and owning your PMM identity.

Who’s This Episode For?
Startup PMMs and fractional product marketers in B2B SaaS who’re looking to differentiate themselves and feel unignorable in their roles.

Key Takeaway:
Your superpower isn’t just a skill—it’s how you position yourself and align your passions with business needs. Stop blending in and start standing out by owning your unique value.

Show Notes

00:00 Introduction and Welcome

01:01 Casual Banter and Golf Talk

01:49 Understanding Your PMM Role

02:26 Personal Experiences in Product Marketing

03:33 Finding Your Competitive Strength

04:48 Exploring Different Aspects of PMM

06:57 Overcoming Imposter Syndrome

07:51 Leveraging Your Superpower

09:34 Practical Advice for PMMs

14:29 The Importance of Confidence

23:24 Final Thoughts and Conclusion

Sponsor

Zach Messler with Clarityrules.com

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