There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉

The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.

Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.

Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:

• Misconceptions we have about going fractional

• How to find your secret sauce as a PMM

• How to educate prospects on product marketing

• Learn how to say no without saying no

• Building your pipeline as a consultant

• Common gaps in product marketing

So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.

Timespan:

00:00 Introduction and Hosts' Banter

01:14 Introducing Special Guest Megan Pratt

06:09 The Value of Product Marketing

21:26 Personal Insights and Career Growth

26:25 Transition to Fractional Work

26:31 Challenges and Misconceptions of Going Fractional

30:48 Messaging Best Practices

31:13 Clarifying Roles and Responsibilities

32:23 Setting Boundaries in Freelancing

33:42 The Importance of Saying No

36:34 Building a Freelance Pipeline

50:56 Common Gaps in Product Marketing

59:42 Conclusion and Final Thoughts

Show Notes:

Product Marketing House

Megan’s LinkedIn

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