The worst thing about being a PMM is not having to launch a new product within 2 weeks, or drowning in sales decks. It’s all sharing the same trauma that people don’t understand product marketing. 

We’ve seen a lot of movement on LinkedIn about PMMs sharing horror stories. Michele Nieberding even did a talk about it at PMA Boston.

And we were lucky enough to have her sharing them on the pod, just in time for Halloween 💀 our FAVORITE HOLIDAY 🎃

Michele, the director of product marketing at MetaRouter, spent almost a decade in product marketing and loves Halloween, we’re talking about:

• Combining new brands, products and segments

• Freemium to Screemium

• Failed launches and disastrous rebrands

• Product enforcement gone wrong

• A bunch of jokes and fun things
  

Start feeling better about your role and discover horror stories for PMMs that would scare even ghouls and ghosts!

Timespan:

00:00 Introduction and Sponsorship

01:02 Meet the Hosts

01:28 Special Guest Introduction

03:20 PMM Horror Stories: Introduction

06:42 Horror Story 1: The Freemium Nightmare

14:01 Horror Story 2: Enforcing Usage Limits

19:30 The Sleep Sack Nightmare

21:10 Customer Perspective on Luxury Baby Products

22:03 Manufacturing and Packaging Woes

24:26 A College Business Competition Fiasco

25:54 The Real Estate App Pricing Disaster

30:44 The Rebranding and Product Launch Debacle

37:29 Closing Thoughts and Farewell

Show Notes:

Michele’s LinkedIn

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