Build an internal brand, using CI w/ Patrick Wall
Update: 2024-07-11
Description
Timestamps
1:00 : Introduction of Pat Wall
5:00 : Role of product marketers
7:00 : CI and product marketing
8:30 : Evolution of CI in Pat's career
10:00 : Building a CI program
13:00 : Effective sales enablement
15:00 : Internal branding
17:00 : "Torture Chamber" game
20:00 : Engaging sales teams
24:00 : Impactful enablement sessions
26:00 : Leveraging top performers
28:00 : Integrating CI and product marketing
30:00 : Tips for building a CI program
32:00 : Pat’s future projects
34:00 : Thank you and closing remarks
Show Notes
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