Get ready for some real talk about positioning! In this episode, we sit down with the queen of positioning herself, April Dunford. If your startup’s positioning feels a little “mushy” or your product is getting compared to everyone under the sun, this episode is for you. April shares her no-nonsense approach to tightening up your message and teaching your CEO why positioning isn’t just some abstract marketing concept—it’s the foundation of your success. Whether you’re battling internal buy-in or figuring out how to stand out in a crowded market, April’s got the answers (plus a few hilarious takes on toilets and camping). Here’s what you’re missing, by not listening:

• Is your product positioning “mushy”? Learn why vague messaging is killing your pitch—and how to fix it.

• The secret weapon for startups: April’s advice on involving sales and product teams in positioning.

• Why “actionable insights” aren’t really actionable: How to cut the jargon and speak your customer's language.

• CEO thinks their product positioning is fine? April’s roadmap to making them see the problem—without calling their baby ugly.

• Positioning vs. features: Why selling value over features is your ultimate key to success.

  
  

Show Notes
00:00 Introduction and Sponsor Message

01:05 Meet the Hosts and Guest Introduction

01:39 April Dunford on Product Marketing

03:25 The Role of Positioning in Startups

09:17 Building Influence as a Product Marketer

23:27 Fun and Games with April Dunford

34:26 Discovering Catan: A Board Game Revelation

35:00 Building Dreams: Choosing the Perfect Cottage Location

36:10 Torture Chamber Round: Birds or Stars?

38:42 The Cardinal Sins of Product Positioning

43:33 Selling Platforms: Value Over Features

01:00:17 The Art of Persuasive Writing in Marketing

01:04:52 Career Advice for Product Marketers

01:11:01 Engage with April Dunford: Books, Podcasts, and More

Resources

April Dunford LinkedIn

April Dunford website

April Dunford’s Positioning Podcast 

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