What can you do with $6?

Apparently, A LOT!

At the JW Agency, we can talk about client success stories all day long, but this one might be one of our favorites. So listen up and listen good!

This week, we take a closer look at our client who had a legendary 10x ROAS on their $6 cost per lead or $4,800++ ad spend. How? Let’s find out.

First, there’s the overall strategy. Then there’s the creatives and copy. And of course, don’t forget about the messaging!

But the most important piece yet - and I’ve always been and continue to be a proponent of this: testing, testing, testing.

To 10x your ROAS, you want to streamline your campaign and see what worked vs. what didn't. Check the overall stats and be super flexible to pivot your creatives, copy and messaging.

You don’t need to spend more to make more. By implementing these key strategies you can launch successfully and get more bang for your buck.

Key Takeaways:

# - The Overall Strategy
☑️ Keep on testing your offer, it might not convert at the rate you expect [4:28 ]
☑️ Add a live component to prerecorded evergreen webinars for Q&As [5:03 ]
☑️ Run reminder and replay ads before and after the webinar; they’re an inexpensive way to get in front of more people [7:09 ]
☑️ Set up your sales cycle: open and close cart, extended payment plan [10:35 ]

#2 - The Creatives, Copy and Messaging
☑️ Don't try to get overly complicated with the copy. It needs to be on point and clear [12:55 ]
☑️ Your messaging should answer the basic questions and address the objections of your ideal avatar [13:03 ]
☑️ Select an image that best captures the message and removes any possible objections [13:25 ]
☑️ Train your audience to know that you’re not always promoting but also providing helpful and valuable content [15:04 ]

#3 - Analyzing the Numbers
☑️ When you're running your ads to different countries to get leads into your webinar, analyze your sales at the end of the day to see where are the majority of your sales coming from [16:57 ]
☑️ Determine what percentage of your sales are from a cold audience vs. a warm audience to see how well the webinar did [17:26 ]

Additional Resources:

• Scale your offers with Facebook™/Instagram™ paid ads:  https://live.jessicawalman.com/realresults

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