“I did everything the marketing gurus said to do and it STILL didn’t work! 😡”

It sucks. I get it. I’ve been in the same boat, done the same things you have and dealt with the same results (or lack of results if I’m being honest!).

You think, by doing everything they say you should do, your launch should go smoothly and the revenue should fly in, right?!

Here’s the thing… the landing page, copy, creatives, product, offer… Those are all things you’re told to work on… but you’re missing one major element that pulls it all together.

METRICS. 📈

Tracking your metrics is a powerful tool to know how your funnels are performing and identify which areas you need to improve on so you can test and optimize for profit.

Without analyzing your results, you’ll never know if anything you’re working on would make a difference.

You’ll never know which strategies actually work and which ones just drain your time, energy, and pockets.

Tune in to this episode to understand the ONE MAJOR THING you’re missing key to optimizing your funnels.

Key Takeaways:

❓ Why tracking metrics is important
      📈 It allows you to measure success.
      📈 Identify areas of opportunity.
❓ Different stages of a funnel
❓ How to track the effectivity of your lead magnet
      📈The landing page should be converting where it needs to be — are people opting in, giving their names and emails in exchange for what you promised to give them, like downloadable PDF or eBook, etc.?
      📈Check your drop-off percentage — how many people are clicking your link but are not landing on your page?
      📈 Your target audience should be taking your next desired step — are they buying your products or signing up to avail your services?
❓ How to know if your sales vehicle is effective
      📈 Track the number of leads — how many people are signing into that webinar? How many are opting into your VSL?
      📈 Track the number of video plays — how many are clicking that play button and are watching the video?
      📈 Track the average watch rate of the video — let’s be honest—not everyone’s going to finish your video. Check to see where a good chunk of people are dropping off in the video, and make sure to put the CTA somewhere earlier.
      📈 Track the cost per acquisition — how much does it cost to gain a buyer and close a sale? You have to know what you can't afford and what works for your business.
     📈 Increase your LTV (lifetime value) for your customer — aside from your main offer, why not present something that only your buyers have the privilege to avail?

Connect with Jessica

• Facebook
• Instagram
• YouTube

Subscribe to the Marketing On Tap Podcast on Apple, Spotify, Google, Amazon, iHeartRadio or anywhere else you listen to and stream your podcasts.

Want to write a review on Apple Podcast? We’d love to know what you think about the show!