I know this is all too common of a saying: listen to your gut. 👂

But let me complete that sentence for you—listen to your gut. Give attention to what your instincts tell you, while also looking at real, tangible data 👀

Really, there’s nothing wrong when we listen to our feelings. But there’s also no harm if you don’t jump right away to what your heart tells you but instead align what you feel to what’s logical and concrete.

Our businesses are our babies, so there’s a tendency to be a bit (or should I say a ton?) biased about it. When that bit of bias kicks in, that’s when we should take a step back and look at it through a different lens. 🔍

Maybe then we could make the right, sensible marketing decision.

In this episode of Marketing on Tap, I’m gonna give you a few examples of when feelings are valid but are not solely the right indicator for you to make your choices. 🎧 Tune in to find out the balance between your instincts and data.

Key Takeaways:

💡 Make marketing decisions based on data and not your feelings — while feelings are valid, we sometimes have clouded judgment if we only rely on what we feel
💡 Looking into data allows you to take a step back and assess your business based on
       ✅ What’s working right now in the landscape?
       ✅ What do your conversions look like?
       ✅ What funnels are working for what type of price point products?
       ✅ What’s your end goal?
💡 No specific strategy that would work for everyone — remember to make marketing decisions and apply strategies that would align with your end goal

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