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What to Do if Facebook Ads Get Rejected

What to Do if Facebook Ads Get Rejected

Update: 2023-05-11
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Error Message: Ad Not Approved ❌

You created what you think is AH-MAZING ad copy that you think will hit all the right spots to convert your audience to paying customers…

✅ well-written
✅ clear message
✅ hitting the right pain points and desires

But Facebook decides to be a 🤡 and rejects your ad. Worse comes to worst, Facebook shuts down your account 😱😱😱

Definitely a scary scenario, one that I’ve encountered before.

Don’t make the rookie mistake of just slapping up any copy without 1) thoroughly reviewing specific policies you need to follow in order to make sure your ads don’t get rejected and 2) listening to my tips and tricks to get around ad rejections (these are tricks from years of running paid Facebook ads). 

🎧 Tune in to the latest episode of Marketing on Tap to dodge a bullet when Facebook gets cranky and rejects your ads.

Key Takeaways:
👍🏻 Golden rule to remember when dealing with Facebook ads — be compliant with Facebook ads policy as much as possible.
👍🏻 Common flagging trigger: Making specific claims — Don’t claim that your product can do this or that in a specific timeframe (even if it’s true); Facebook will surely reject that!
👍🏻 Common flagging trigger: Including personal attribute keywords in your copy — Facebook does not want you to direct the end user by using their specific situation and personal attributes.
👍🏻 Some keywords that trigger flagging you should avoid in the following niche: personal health and appearance, business opportunities, real estate, etc
👍🏻 Tips to not get flagged:
       👍🏻 Test one ad first before you create multiple ads.
       👍🏻 If it ever gets rejected, find the issue and fix it.
       👍🏻 Duplicate the rejected ad before fixing it, submit the new ad, and delete
              the old, rejected one.
       👍🏻 Make sure landing pages also comply with Facebook ads policies.

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What to Do if Facebook Ads Get Rejected

What to Do if Facebook Ads Get Rejected

Jessica Walman