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Boldness—What that should look like in B2B PMM w/ Julien Sauvage

Boldness—What that should look like in B2B PMM w/ Julien Sauvage

Update: 2024-07-18

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Timestamps

00:43 Introducing of Julien Sauvage

01:57 Are Product Marketers Actually Marketers?

06:41 The Role of Boldness in Marketing

14:06 Event Branding Success at Clari

17:17 The Einstein Smart Speaker Flop

20:24 Reflecting on Dreamforce's Gimmicks

22:38 The Importance of Data in Product Marketing

24:43 Challenges and Realities of PMM

30:31 The Role of Copywriting in PMM

38:59 Final Thoughts and Farewell

Show Notes :

Julien’s LinkedIn

Content That Converts guide (by Devin Reed)

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Boldness—What that should look like in B2B PMM w/ Julien Sauvage

Boldness—What that should look like in B2B PMM w/ Julien Sauvage

Gabriel Bujold, Eric Holland, Zach Roberts