Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audience, the emotional factors in student decision-making, and the new features from Element451 that enhance student engagement. Their conversation underscores the importance of authentic, personalized communication in today’s competitive higher education landscape.

• Own Your Platform: Building your own email newsletters, podcasts, blogs, or digital magazines allows for more authentic relationships with your audience and better control over messaging and analytics.
• Emotional Decision-Making: College choice is often driven by emotional factors rather than rational ones, highlighting the need for personal and engaging communication strategies.
• Challenges of Content Ownership: Transitioning from third-party advertising to owned content platforms is complex and requires expertise, technical skills, and consistent, compelling content.

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Guest Name: Louis Miller

Guest Social: LinkedIn

Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register