Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.

How Tos on this Episode:

• Optimize Content for SEO
• Use Data to Inform Content Strategy
• Scale Content Marketing Efforts
• Incorporate AI into Content Marketing
• Create Engaging and Authentic Content
• Measure the Impact of Your Content

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Guest Name:  Brian Piper

Guest Social: https://www.linkedin.com/in/brianwpiper/

Guest Bio: Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox,  IBM, and Volvo. He has spent the last eight years focusing on data, content marketing, and content strategy. Since 2021, he has been diving into AI, community, and web3.  He is the author of Epic Content Marketing for Higher Education, the co-author of the second edition of Epic Content Marketing with Joe Pulizzi, and is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer. Brian has presented at numerous conferences, is a board member of HighEdWeb, a member of Ed3DAO, and a mentor for the Content Marketing Institute. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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