In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites. Lance shares his insights on the shortcomings of traditional RFI forms and introduces innovative AI-driven solutions that transform the web experience for prospective students. They explore how personalized, dynamic content can engage students more effectively, providing them with the specific information they need instantly and creating a more seamless path from inquiry to enrollment.

Key “How Tos”

• Evaluate Your RFI Process
• Implement AI-driven tools to transform informational websites into experiential destinations
• Focus on understanding and addressing specific student needs in real-time
• Use AI to gather first-party data and create hyper-personalized experiences that mimic popular consumer platforms like Netflix

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Guest Name: Lance Hydrick, CEO at Halda.AI

Guest Social Handles: https://www.linkedin.com/in/lancehydrick/

Guest Bio: Lance Hydrick is an entrepreneur with over 15 years of experience building and positioning software to help schools engage with students. He finds new ways to make the student journey more personalized and efficient, so that schools and students can find the right educational fit–fast. As a first-gen student from a single parent household, he cares deeply about higher education, helping students navigate the enrollment process, and keeping pineapple off of pizza.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register