This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and impactful, especially amid the uncertainties of the pandemic. By adopting a listening-first approach, Katie and her team have been able to develop content and campaigns that genuinely resonate with students' concerns, fostering a connection that goes beyond traditional marketing tactics.

How Tos on this Episode:

• Use the power of listening to transform Marketing Strategies
• Engage prospective students creatively 
• Showcase empathy and understanding through content
• Craft content that resonates widely rather than overly segmenting the audience
• Building a culture of open feedback within the marketing team

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Guest Name:  Katie Mills-Erickson

Guest Social: https://www.linkedin.com/in/katelyn-mills-erickson/

Guest Bio: Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for over five years, primarily in the realm of admissions. Katie oversees strategy for both email and social marketing within the Office of Admissions.   In her role, Katie enjoys creating engaging content, from experimenting with quirky subject lines to crafting captivating captions. She attributes her success not only to her own creativity but also to the collaborative spirit of her team, who ensure that her ideas never veer into cringe territory.  Katie is happiest when she can bring a little humor to the workplace through clever gifs, afternoon teas, and the occasional mischievous office prank—such as orchestrating the infamous "ducking" of her director's office.  When not at work, Katie enjoys bad reality tv, romantacy reads, and crocheting small creatures.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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