Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
Description
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.
Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting.
If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch!
Hit PLAY to hear:
- 🎯 Why blanket discounts are killing your margins — and what to do instead
- 📈 How Radley London increased AOV by 20% while discounting less
- 🧠 The power of intent-based offers (and how AI figures out who needs a nudge)
- 🔍 The #1 offer most brands run—but almost never optimize
- ⏳ Where to start if your eCommerce team is strapped for time
- 💡 Why some shoppers shouldn't see your promotions at all
Key timestamps to dive straight in:
[06:13 ] Intelligent Targeting in Marketing
[06:48 ] "Intelligent Targeting for Effective Offers"
[11:24 ] Optimising Promotions for Cost Savings
[13:49 ] eCommerce Funnel & Intent Analysis
[18:49 ] Evolving Customer Interaction Strategies
[20:47 ] Listen to Dan’s Top Tips!
[29:16 ] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter
Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter .
Full episode notes here: https://ecmp.info/543
Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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