From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion
Update: 2025-06-02
Description
Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.
Hit PLAY to hear:
- 🎯 How Possum Play hit 40,000 customers with just a 3-person team
- 🚀 The smart, low-budget strategy behind their global expansion
- 📦 Why they fulfilled their first containers by hand—and what it taught them
- 🧠 The "do it yourself until you can’t" rule that protects their profits
- 🛋️ How they built a hero product and resisted the urge to over-expand
- 💡 The hiring mindset shift that helped them scale without burnout
Key timestamps to dive straight in:
[05:07 ] "Appreciation for 3PL Partners"
[10:02 ] Founders' Struggle: Control vs. Growth
[13:44 ] Hiring for Potential, Not Experience
[14:31 ] "Impact of Past Experience on Success"
[18:08 ] Word-of-Mouth Growth Strategy
[19:51 ] Listen to Renee and Giorgia’s Top Tips!
Full episode notes here: https://ecmp.info/545
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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