How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche
Update: 2025-07-07
Description
Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.
Hit PLAY to hear:
- How one viral video turned a year of no sales into $30K in 3 weeks 📈
- The bold preorder strategy that helped Dapper Boi scale without outside funding
- Why “fun and scrappy” content beats polished ads every time 🎬
- What it’s really like to build a fashion brand with your partner ❤️
- The question that made them sell their house instead of giving up 🏡
- How they're expanding globally — and running lean with just 2 full-timers 🌍
Key timestamps to dive straight in:
[05:19 ] Starting Fashion Line Without Experience
[07:24 ] Entrepreneur's Fashion Journey
[12:43 ] Dapper Boy: Our Entrepreneurial Journey
[14:24 ] Innovative Marketing Boosts Shirt Sales
[17:31 ] "Why Dapper Boy Must Persist"
[20:56 ] Optimizing Intro Pricing Strategy
[23:41 ] Exclusive Membership Tiers
[24:48 ] Listen to Vicky’s Top Tips!
Full episode notes here: https://ecmp.info/550
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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