Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce
Update: 2025-06-30
Description
Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.
Hit PLAY to hear:
- 💸 How Nip + Fab profits from the very first order (yes, really)
- 🗣️ The customer interview that sparked a winning ad campaign
- 👥 Why targeting by values beats targeting by age every time
- 🔍 The simple survey trick that reveals why customers almost didn’t buy
- 💬 How to turn real feedback into high-converting marketing copy
- 🤝 The cross-team collaboration secret behind smarter customer personas
Key timestamps to dive straight in:
[04:53 ] Rodial Group's Dual Skincare Brands
[07:07 ] Collaborative Business Approach
[10:37 ] Effective Customer Acquisition Strategies
[13:27 ] Interests Over Age in Marketing
[18:07 ] Competitor Insight through Consumer Feedback
[21:13 ] "Optimise Sales with Confirmation Surveys"
[23:58 ] Listen to Frederica’s Top Tips!
Full episode notes here: https://ecmp.info/549
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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