Bootstrapping & Messaging: Peep Laja on growing CXL & Wynter
Update: 2023-10-02
Description
Peep Laja, co-founder of Wynter, CXL, and Speero, shares lessons from bootstrapping multi-million-dollar businesses from scratch. Plus, he shares messaging lessons from Wynter.
Peep Laja is an expert at bootstrapping companies.
He started by turning his in-house marketing experience into a consultancy…
He took that consultancy and scaled it into an agency…
He used the profits from his agency to bootstrap an e-learning business…
And then he took the profits from his elearning business to bootstrap a SaaS company.
In today’s episode, Peep and I discuss:
- The founding stories behind his three companies
- Advice for company positioning and messaging
- Why he moves upmarket as fast as possible
- Wynter’s growth and marketing strategy
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