Brand first, boom later: The secret sauce of strategy
Update: 2025-05-21
Description
In this episode we chat to Amanda Gordon, Strategy Director at For The People. Amanda has worked both brand-side and agency side in strategic and CMO roles, bringing a thoughtful approach to growth. Amanda's definition of a successful strategy and her approach to developing brands "even at the cost of", will get you thinking about how standing for something great will, and should, come at the cost of other things.
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